Longines

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Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance.Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.

LocationShop 738, Market Street, Level 3
Shoppes at Venetian
Opening Hours

Monday - Thursday, Sunday:
10:00am - 11:00pm
Friday - Saturday:
10:00am - 00:00am

Phone Number+853 2882 8191
Official Websitewww.longines.com
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The Longines Story
Brand Story of Longines

Brand Story of Longines

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance.With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand known by its winged hourglass logo now has outlets in over 150 countries. In 1832 Auguste Agassiz entered the world of horology when he joined a trading office established in St. Imier. He soon rose to become the manager and the company took on the name Agassiz & Co. At the time, he was producing timepieces under the “établissage” system, whereby watchmakers worked at home and supplied their products to the trading offices. Agassiz built up a network of commercial contacts, which enabled him to sell his watches on other continents, in particular in North America. During the 1850s Agassiz’s nephew Ernest Francillon took over the running of the office. When Francillon took on this responsibility, he considered ways of perfecting the manufacturing methods used in watchmaking in the area.

 
 
 
 
 
 
Les Elégantes de Longines has been inspired by the 1920s. This elegant watch bears the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. This model is limited to 10 pieces
 
 
 
 
 
 
Les Elégantes de Longines has been inspired by the 1920s. This elegant watch bears the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. This model is limited to 10 pieces

He concluded that it would be advantageous to try to bring together the different stages that go towards making a watch under one roof. Francillon’s intention was to set up a factory where he could assemble and finish each watch, introducing a degree of mechanisation. In order to achieve this, he bought two adjoining pieces of land in 1866 on the right bank of the River Suze, which runs through the St. Imier valley. The site was known locally as Les Longines and he adopted this name for the factory which he built there in 1867. Ernest Francillon took on Jacques David, a young engineer who was also related to him, to help develop the machines needed for perfecting the manufacture of timepieces. During the 1870s, Francillon’s choice of industrial options was proved sound and the factory continually expanded until the first third of the 20th century: in 1911 the Longines factory employed over 1,100 workers and sold its products all over the world. 

The technical research carried out at Longines was rewarded by various prizes which gradually gave the company its reputation of winning the most awards in international and world exhibitions until the 1929 exhibition in Barcelona, by which time Longines had won no fewer than 10 Grand Prix. In 1889, Francillon patented a trademark comprising the name Longines and the now famous winged hourglass. Today, Longines is the oldest trademark or logo still in use in its original form registered with the World Intellectual Property Organization (WIPO). As early as 1867, Longines was using the winged hourglass symbol and the tradename “Longines” as a guarantee of quality in order to combat counterfeit products aimed at taking advantage of the reputation already established by the company. 

 
 
 
 
 
 
Les Elégantes de Longines has been inspired by the 1920s. This elegant watch bears the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. This model is limited to 10 pieces
 
 
 
 
 
 
Les Elégantes de Longines has been inspired by the 1920s. This elegant watch bears the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. This model is limited to 10 pieces

Longines Les Elégantes

Longines Les Elégantes de has been inspired by the 1920s. This elegant watch bears the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat yellow gold 

Longines Les Elégantes

Les Elégantes de Longines has been inspired by the 1920s. This elegant watch bears the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. This model is limited to 10 pieces. 

Longines Les Elégantes

Longines Les Elégantes de Longines has been inspired by the 1920s. This elegant watch bears the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat white gold almond-shaped model mounted on a sleek white satin strap. This model is limited to 10 pieces.
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