The only enterprise awarded in Hong Kong, Macao and Taiwan
(Macao, Feb 4, 2016) – The famous Sina Weibo has awarded Sands China Ltd. as The Most Popular Complex of Traveling and Entertainment as part of their “Travel 10 Years Sina Travel Annual Awards.” The company is the only prize winner for this category in Hong Kong, Macao or Taiwan. Dean Zhao, Vice President of eCommerce, Sands China Ltd., received the award at the award ceremony held in Sanya on Jan 12.
The company’s nine Weibo accounts were honored for the way they used the platform to create interesting Weibo events and engaging hashtags. In 2015, The Venetian Macao’s Weibo account and related Weibo hashtags reached a read-through-rate of 45 million, putting it in the top three among all tourism complexes that operate on Weibo.
“It is a great honour to receive award from Sina Weibo and to be recognised as one of the top three tourism complexes on Weibo,” said Kathy Mayor, Senior Vice President of Strategy, Customer Relationship Management and eCommerce, Sands China Ltd. “Every award is a testament to our hard-working team and this one showcases the creativity and effort of our talented social media team.”
As a leading integrated resort in Macao, Sands Resorts Cotai Strip Macao with excellent hotel facilities, including 9,000 hotel rooms and suites, over 650 duty-free shops, hundreds of restaurants and fabulous international superstar events has become a premier business and leisure destination for international and local travelers. The resort’s Weibo accounts have been an effective communication platform with travellers, especially those in mainland China.
The media platforms under Sina see more than 25,000 travel key opinion leaders and 2.67 million Weibo posts created every day. From July 2014 to June 2015 travel related keywords were searched nearly 1 billion times and travel related hashtags were read over 64 billion times. During the “Travel 10 Years Sina Travel Annual Awards” campaign, the official Weibo hashtags were read over 1.11 billion times while the main hashtag #Travel10Years was read over 890 million times and remains one of the most popular hashtags on Weibo.
About Sands Resorts Cotai Strip Macao – Sands China’s Integrated Resort City
Sands China Ltd. is the leading developer, owner and operator of integrated resorts in Macao. The befittingly named Sands Resorts Cotai Strip Macao, situated on reclaimed land between the islands of Coloane and Taipa, is the one destination that provides a stunning array of experiences at the heart of Cotai. Sands Resorts Cotai Strip Macao has transformed a day-trip market into an integrated resort city and international hub for business and leisure travellers.
Pulsating with life, both night and day, Sands Resorts Cotai Strip Macao features an expansive offering of affordable luxury available nowhere else in Macao, with approximately 9,000 hotel rooms and suites, international superstar live entertainment, duty-free shopping with more than 650 retailers offering an unparalleled array of name brands, 1.5 million square feet (140,000 square metres) of meeting and exhibition space for Asia’s leading conferences and exhibitions, transportation offerings and well over 100 dining options, including Michelin-starred restaurants, bars and lounges. Sands Resorts Cotai Strip Macao is a must-go destination providing every guest with an unforgettable experience and unparalleled excitement.
Comprised of The Venetian® Macao; The Plaza™ Macao, featuring the Four Seasons Hotel Macao; and Sands® Cotai Central, featuring the world’s largest Conrad, Sheraton, and St. Regis hotels as well as the Holiday Inn. Sands Resorts Cotai Strip Macao is where Asia’s ultimate destination is all within reach. And coming in 2016... the crowning achievement of Sheldon G. Adelson’s vision of the Cotai Strip… The Parisian Macao.
Sands Resorts Cotai Strip Macao… Be at the Centre of It All! For more information, please visit http://en.sandsresortsmacao.com.
Public Relations, Venetian Macau Limited
Tel: +853 8118 2041
Tel: +853 8118 2010