Paul & Shark

After its incorporation in 1921, in the 70S Dama S.p.a. launched on the market the Paul&Shark Sportswear brand inspired by the yachting world. It was therefore designed a sweater intended for the sea which stood out also for its particularly peculiar packaging, the “can”, a metal tube used in sailing as a multipurpose container, The success of this unique product was the first step towards the creation of an entire collection of knitwear in water-repllent wool , ideal at the seaside or anywhere out in the open. Over the years the company reference target has expanded up to including other sports such as skiing and golf, as well as non-strictly sportswear clothing. Today Paul&Shark is a total-look luxury brand beloved by people appreciating the Made-in-Italy and the high performance of the used technical materials, many of them patented by Paul&Shark. The Paul&Shark collections, Men, Ladies, Cadets and Accessories, are distributed all over the world through a network of more than 200 signle-brand stores and the brand development is steadily focused on its consolidation on international level and on the conquest of the new emerging markets.