Sands China Team Members Complete Sixth Annual Responsible Gaming Ambassador Advanced Training

Unique RG Ambassador programme increases team members’ problem gaming assistance knowledge and intervention skills

(Macao, Sept. 21, 2018) – A group of nearly 100 Sands China team members attended the company’s annual advanced responsible gaming training programme Thursday and Friday at Conrad Macao Cotai Strip, becoming Responsible Gaming Ambassadors with enhanced knowledge of problem gambling and awareness of the importance of responsible gaming. It is the sixth consecutive year that Sands China Ltd. has offered the advanced training, which supplements the company-wide responsible gaming training received by each of Sands China’s more than 28,000 team members.

The elite programme is part of the company’s ongoing commitment to responsible gaming in Macao, and is the only one in the city done in coordination with the University of Nevada, Las Vegas (UNLV). A total of 99 team members received certificates issued by UNLV Friday, after attending one of two training sessions Sept. 20-21.

The company’s advanced Responsible Gaming Ambassador training programme is a global initiative of parent company Las Vegas Sands Corp. that was launched in 2013. New and enhanced elements are integrated each year as part of the company’s efforts to support the measures introduced by the Gaming Inspection and Coordination Bureau (DICJ). Nearly 530 team members have completed Responsible Gaming Ambassador training to date, comprising over 3,200 hours of instruction. After completion, Responsible Gaming Ambassadors are able to provide appropriate response and assistance to patrons exhibiting signs of problem gambling and to initiate conversation through crisis management and intervention skills.

“It is very important to our company that team members are well-trained in all aspects of responsible gaming, so that the social impacts of problem gambling in Macao can be addressed and minimised,” said Sean McCreery, senior vice president of table games for Venetian Macau Limited. “Each year, we have been successful in having more team members join those who have learned practical ways to apply their responsible gaming skills and knowledge.”

Sands China’s Responsible Gaming Ambassador programme is delivered by world-renowned responsible gaming expert Professor Bo J. Bernhard, executive director of the UNLV International Gaming Institute, who shares his academic insights on responsible gaming knowledge and experience from the United States with team members.

Senior counsellors from the Sheng Kung Hui Gambling Counseling and Family Wellness Centre enhance team members’ practical responsible gaming knowledge and skills in areas such as crisis management and intervention.

Attendees, including gaming managers, security managers and human resources trainers, are educated on the behaviours of problem gamblers, how to provide appropriate information and assistance on responsible gaming, and the application procedures and particulars of the self-exclusion and third-party exclusion programmes. They also participate in role-playing scenarios, and learn more about the gaming counselling service provided by Sheng Kung Hui – supporting the government’s efforts to further promote the 24-hour counselling hotline.

Besides recruiting teams from table games, security and human resources to attend the training, Sands China extended the invitation to additional departments this year, including slots, international marketing, loyalty marketing, marketing development, and corporate communications, in order to spread the responsible gaming message and counselling skills to more team members.

Sands China remains committed to the personal well-being of its guests and recognises the importance of responsible gaming to the Macao community. In 2004, Sands China was the first gaming operator to launch a self-exclusion programme, and was a pioneer in Macao in establishing its comprehensive responsible gaming programme in 2007, with the goals of contributing to the continuous development of the Macao community, bearing corporate responsibility in addressing social issues and developing an environment and a culture of responsible gaming in Macao.

Photo caption: Team members from various Sands China properties and departments participate in a training session Friday at the company’s Responsible Gaming Ambassador training programme at Conrad Macao Cotai Strip, with Professor Bo J. Bernhard, executive director of the UNLV International Gaming Institute; Prof. Davis Fong, University of Macau; Lee Kwok Hoo, service director of Sheng Kung Hui Macau Social Service Co-ordination Office; Sean McCreery, senior vice president of table games and Winnie Wong, vice president of corporate communications and community affairs for Venetian Macau Limited.

Photo caption:Sands China team members participate in role-playing and other activities Friday at the company’s Responsible Gaming Ambassador training programme at Conrad Macao Cotai Strip.


About Sands China Ltd. 

Sands China Ltd. (HKEx: 1928, Sands China or the Company) is a Cayman Islands registered company and is listed on The Stock Exchange of Hong Kong Limited. Sands China is the largest operator of integrated resorts in Macao. The Company’s Cotai Strip portfolio is comprised of The Venetian® Macao, The Plaza® Macao, Sands® Cotai Central and The Parisian Macao. The Company also owns and operates Sands® Macao on the Macao peninsula. The Company’s integrated resorts contain a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at the Cotai Arena, The Venetian Theatre, The Parisian Theatre and the Sands Cotai Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company’s Cotai Strip portfolio has the goal of contributing to Macao’s transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS). 

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Sands Cares
A firm believer in the importance of corporate social responsibility, Sands China Ltd. engages with the local Macao community as a part of Sands Cares – the charitable giving programme of parent company Las Vegas Sands Corp. Sands Cares integrates the company’s philanthropic work worldwide in four key areas: financial giving, community problem solving and collaboration, in-kind donations, and team member volunteerism.
Key areas of Sands Cares in Macao include the Sands Cares Ambassador programme for volunteering in the local community; charitable contributions to NGOs and community organisations; and sponsorship of community events.

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