Sands Lifestyle Launch Loyalty Program with ICBC and Mastercard
Earn Points Worldwide and Redeem in Macao
New initiative offers a range of attractive savings and benefits
on hotel and travel, dining, shopping and entertainment
(Macao, Feb. 22, 2017) – Sands China Ltd. in partnership with ICBC and Mastercard today officially launched a new credit card loyalty program, Sands Lifestyle, allowing cardholders to EARN points when shopping or travelling anywhere in the world and then REDEEM them in Macao within Sands Resorts Macao’s integrated resorts. Shoppers also have the opportunity to earn up to five times more points when they shop at Sands Resorts Macao.
Mr. Vong Lap Fong, Executive Director, AMCM, Mr. Wang Du Fu, President, ICBC Card Center, Mr. Lv Wen Ning, Vice President, ICBC Card Center, General Manager, ICBC Credit Card Center (Intl), Dr. Wilfred Wong, President, Sands China Ltd., Mr. Grant Chum, Chief of Staff, Sands China Ltd., Mr. Dave Horton, Global Chief Marketing Officer, Las Vegas Sands Corp. & Sands China Ltd., Mr. Ling Hai, Co-President, Asia Pacific, Mastercard, Mr. Wu Long, CEO of ICBC (Macau) and Mr. Zheng Kai, Deputy CEO of ICBC (Macau) attended the event.
With the multiple benefits of combining a rewards program with the functionality of a payment card, Sands Lifestyle is the first scheme of its kind in Greater China. Its launch supports Macao’s positioning in transforming itself into an integrated travel and leisure destination that appeals to families and non-gaming visitors.
The program also marks the launch of Mastercard’s Pay with Rewards in Asia Pacific, giving cardholders the choice and freedom to spend points like cash at the moment of purchase.
Sands China Ltd. is also pleased to introduce the innovative ICBC credit card kiosk, the key vehicle for Sands Lifestyle’s real time card issuance for Macao cardholders, enabling instant enrolment and physical card issuance. Once registered, cardholders can easily apply for or receive a credit limit increase to enable them to spend, earn and redeem even more rewards on the go. This is just one way that ICBC Macao continues to enable and empower its customers through technology, convenience and benefits.
Cardholders can take advantage of a wide range of exclusive benefits including hotel stays, dining, shopping, events and entertainment. This includes discounts on accommodation packages, ferry tickets, air travel and holiday packages with Cotai Travel, special offers at selected restaurants, Sands Shoppes and entertainment tickets to some of the best international and Asian theatre shows and music events. Designed to deliver world-class non-gaming experiences for all customers, this will be a key driver for Macao leading the way as a world-class tourism destination.
The program will have three levels of co-branded credit cards, including the Sands Lifestyle Classic Card, Sands Lifestyle Platinum Card and Sands Lifestyle World Card. Depending on the level of spending, cardholders will also receive the following special introductory offers during the first three months:
· Spend MOP 5,000 and receive two round-trip Cotai Class tickets on Cotai Water Jet
· Spend MOP 10,000 and receive a MOP 500 dining voucher
· Spend MOP 25,000 and receive a complimentary one-night hotel stay
Customers can apply to join the program at ICBC branches in Macao and Hong Kong or via the ICBC website, with approval based on the individual’s credit rating. Initially the program will only be available for cardholders living in Macao and Hong Kong.
Speaking at a press conference to announce the initiative, Dr. Wilfred Wong, President, Sands China Ltd., said Sands Lifestyle offers a range of attractive benefits for cardholders.
“This exciting new program, launched with our partners Mastercard and ICBC, provides access to a world of great accommodation, fine dining, travel and entertainment. It also allows members to benefit from a variety of exclusive discounts, priority services and VIP invitations and special offers.
“Designed to enhance the experience of visitors to our integrated resorts and Macao as a destination, Sands Lifestyle is an innovative addition to our world-class offering and one we anticipate will encourage more visitor arrivals to enjoy our facilities.”
Mr. Ling Hai, Co-President, Asia-Pacific, Mastercard, said, “It is an honour for Mastercard to celebrate yet another milestone in China with our partners to help cardholders benefit from payment solutions that are faster, safer, more secure, more convenient and more rewarding. ICBC was the first issuer we worked with in China to issue a co-branded card in 1995, so today is a wonderful moment for us as we further enable them to continue to be a major player in the global payments space, and continue to see our partnership go from strength to strength.
“Today represents a number of firsts for us in China. It is the first time we are partnering with Sands China Ltd., one of the largest leisure brands and most popular lifestyle destinations in the region. The ICBC Sands Lifestyle Mastercard is also the first to launch the Mastercard Pay with Rewards product in Asia Pacific. We believe our partnership with Sands China Ltd. is another step towards fulfilling our commitment to meeting the evolving desires of China’s burgeoning affluent population,” he said.
Speaking on behalf of ICBC, Mr. Wang Du Fu, President of ICBC Card Centre said: “The issuance of Sands Lifestyle Mastercard will further enhance ICBC (Macau)’s credit card product line, enrich products and services with added value, and empower the brand value of both Sands China Ltd. and ICBC (Macau). The launch of the new program is influential in expanding our leading advantages in the leisure and tourism industry. We believe that with ICBC’s innovation and dedication, our valued customers will fully enjoy the exclusive privileges and experience the world-class leisure facilities being offered. With this, the collaboration between ICBC and Sands China Ltd. will achieve mutual benefits and a win-win business relationship which contributes to the economic development of Macao.”
For more information on Sands Lifestyle please visit sandslifestyle.com
Photo caption: Sands China Ltd., ICBC, Mastercard and AMCM executives at a press conference to announce the new Sands Lifestyle loyalty program which will see the introduction of co-branded credit cards, held at The Parisian Theatre, The Parisian Macao.
From left to right: Mr. Hiang Choong, Division President, Hong Kong, Macau & Taiwan, Mastercard, Mr. Dave Horton, Chief Marketing Officer, Sands China Ltd., Mr. Wu Long, CEO of ICBC (Macau), Dr. Wilfred Wong, President, Sands China Ltd., Mr. Vong Lap Fong, Executive Director, AMCM, Mr. Wang Du Fu, President, ICBC Card Center, Mr. Grant Chum, Chief of Staff, Sands China Ltd., Mr. Lv Wen Ning, Vice President, ICBC Card Center, General Manager, ICBC Credit Card Center (Intl), Mr. Zheng Kai, Deputy CEO of ICBC (Macau) and Mr. Ling Hai, Co-President, Asia Pacific, Mastercard.
About Sands Resorts Macao – Sands China’s Integrated Resort City
Sands China Ltd. is the leading developer, owner and operator of integrated resorts in Macao. The fittingly named Sands Resorts Macao, situated on reclaimed land between the islands of Coloane and Taipa, is the one destination that provides a stunning array of experiences at the heart of Cotai. Sands Resorts Macao has transformed a day-trip market into an integrated resort city and international hub for business and leisure travellers.
Pulsating with life, both night and day, Sands Resorts Macao features an expansive offering of affordable luxury available nowhere else in Macao. With the opening of The Parisian Macao, it now boasts approximately 13,000 hotel rooms and suites, international superstar live entertainment, duty free shopping with more than 850 retailers offering a huge array of name brands, meeting and exhibition space for Asia’s leading conferences and exhibitions, transportation offerings and well over 150 dining options, including Michelin-starred restaurants, bars and lounges. Sands Resorts Macao is a must-go destination providing every guest with an unforgettable experience and unparalleled excitement.
Comprised of The Venetian® Macao; The Plaza™ Macao, featuring the Four Seasons Hotel Macao; and Sands® Cotai Central, including the world’s largest Conrad, Sheraton, and St. Regis hotels as well as the Holiday Inn, Sands Resorts Macao is where Asia’s ultimate destination is within reach. And now the crowning achievement of Sheldon G. Adelson’s vision of the Cotai Strip – The Parisian Macao.
For more information about Sands Resorts Macao, please visit http://en.sandsresortsmacao.com.
About ICBC (Macau)
Industrial and Commercial Bank of China (Macau) Limited(“ICBC Macau) is the largest locally registered bank in Macau. The Bank has 3 subsidiaries – Industrial and Commercial Bank of China (Macau) Capital Limited, Industrial and Commercial Bank of China (Macau) Pension Fund Management Company Limited and Seng Heng Development Company Limited, 19 Branches, 3 Wealth Management Centers, 4 Securities Trading Centers, 1 Peony Credit Card VIP Services Center, 1 SME Service Center, nearly 30 self-service Banking Centers and over 400 self-service machines of Smart Banking located across Macau. ICBC (Macau) leverages the parent company’s strong brand image, extensive branches and subsidiaries network, cutting-edge technology and excellent banking products, to provide its customers with a variety of excellent financial products and services.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardAP and @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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